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Cheap cigarettes for you!
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| European Cigarettes | |
Do you know
that many smokers think that low-tar or so-called light or ultra-light cigarettes are healthier then full-strength smokes. Reducing tar levels cigarettes company also tends to lower nicotine levels. It has been proved that smokers unconsciously compensate for the loss of the nicotine. Smokers of low-tar cigarettes inhale more deeply and have smokes more often. As a response to public health concerns tobacco companies have introduced low tar cigarette brands such as L&M Lights and Marlboro Lights. These cigarette brands are packaged in such a way as to look that they are less harmful than conventional cigarettes.
that many smokers think that low-tar or so-called light or ultra-light cigarettes are healthier then full-strength smokes. Reducing tar levels cigarettes company also tends to lower nicotine levels. It has been proved that smokers unconsciously compensate for the loss of the nicotine. Smokers of low-tar cigarettes inhale more deeply and have smokes more often. As a response to public health concerns tobacco companies have introduced low tar cigarette brands such as L&M Lights and Marlboro Lights. These cigarette brands are packaged in such a way as to look that they are less harmful than conventional cigarettes.
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West Cigarettes
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Different German cigarette brands make use of semi-subliminal content in their advertising. Davidoff and Marlboro use this technique ad as does Winfield. West cigarettes seem to be another brand that draws upon semi-subliminal content to enhance a particular interpretation of an ad or to add additional meaning.
Despite the ad on the right being a German ad, the caption is in English. 'Test it' would clearly make sense to literate for foreign English speakers. But the caption is more sophisticated or ad-literate, which direct you to test not simply West cigarettes.
Only when a subject can be discerned across a number of adverts, it becomes possible to appreciate its full meaning. What makes it of relevance in this instance is the posture of the female smoker and her relationship with the male model in the ad. Her left and the West cigarette pack she is holding are undoubtedly intended to be perceived as a phallic substitute. Whether she is perceived as the person to Test, or be Tested, will depend upon the standpoint of the viewer. The upright phallic shape is also placed above the West logo. The cigarette brand name is placed over a series of colored lines. This wouldn’t be accidental. If it is part of an overall marketing plan then this alignment is intended to communicate some meaning, either on its own or in conjunction with other factors. In this case, if one smokes West then one can expect see a physiological change occurring. The sexual interpretation of this second Test It ad is very similar to that evident above. In this ad, published shortly after the ad discussed above, a woman in a red dress is clearly sitting in a suggestive pose. This is more openly suggestive than the pose of her predecessor. However the message is pretty much the same.
The elderly gentleman on the right might not be in quite the same physical condition as the young model above but nevertheless he can expect to respond physiologically in the same manner to attractive young women, posing suggestively and smoking West cigarettes. But regrettably, all he will be able to do is massage himself as is indicated by the illustration on the right.
West cigarette advertising, once again maintains a long tradition of attempting to maintain an association with cigarette smoking and sexual behavior. It is after all pretty obvious.
