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that many smokers think that low-tar or so-called light or ultra-light cigarettes are healthier then full-strength smokes. Reducing tar levels cigarettes company also tends to lower nicotine levels. It has been proved that smokers unconsciously compensate for the loss of the nicotine. Smokers of low-tar cigarettes inhale more deeply and have smokes more often. As a response to public health concerns tobacco companies have introduced low tar cigarette brands such as L&M Lights and Marlboro Lights. These cigarette brands are packaged in such a way as to look that they are less harmful than conventional cigarettes.
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Epique Cigarettes

Epique Super Slims Lights
Epique Super Slims Lights Cigarettes
Minimum amount of cartons 2
Price $ 19.90

Epique Super Slims Lights Menthol
Epique Super Slims Lights Menthol Cigarettes
Minimum amount of cartons 2
Price $ 19.90

Epique Superslims cigarettes will be produced in Saint Petersburg, where several of other famous cigarets brands like: Mild Seven, Camel, Russian style, Winston are produced. According to Andrey Yerin (representative of the JTI group of companies) already on 14 March, the new cigarette brand will appear in retail and clubs of Saint Petersburg. Basing on the sales results of the first months the company will decide upon the spreading out the market for Epique brand. Besides Epique Superslims, the first product of Superslims size sold through JTI company on the Russian market, there will be two subs-brand: Epique Lights and Epique Lights Menthol.
The popularity of Slims cigarettes segment in Russia is caused by several factors. First, there is a tendency of the reduction of inexpensive tobacco production in favor of premium sigarettes segment, in which the Slims are included. In the second place, slim cigarette recently became popular, and to smoke slims became very stylish.
According to Helen Mamontova, the tobacco manufactures have noticed a tendency of increase of this segment and they started to invest actively in the development of it. Only in 2004, the JTI company invested more than $15 million in development of Slims, which started to be produced at the factory "Peter". It is generally considered that slim cigarettes are manufactured for female smokers. However, the Slims have recently obtain the status of elite cigarette for both sexes. This category of cigarettes become standard for the representative people. An increase of the segment of slim cigarette occurs in essence in the capital and regional centers of Russia, especially in big urban localities.
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